Be sure to send front page pdfs each day to

Alternative story formats and breakouts help tell stories on the front of Tuesday's Daily Messenger. First, the centerpiece story on the hot weather gets a mercurial boost with list of tips from the CDC on how to beat the unseasonable heat. Related story on a local beach opening for the season, as well as a call out for heat-beating ideas, fill out the package. Downpage is another ASF on local politician Eric Massa who received some national attention for improper behavior late last year. The format updates readers quickly while still maintaining the newsiness. Great job, Canandaigua!

Joe Greco is corporate design director for GateHouse Media.
Contact him at
Check out his blog at