This Columbia Journalism Review story brings up a good point about "tricky" headlines.

This Columbia Journalism Review story brings up a good point about "tricky" headlines.


It's fun when you get to write a head about something sexy, and readers will for sure stop to read "Did porn cause the oil spill in the Gulf?" rather than "Council mulls policy change." But it's never right to choose a cheap trick over the truth. (The answer to the porn question headline was no.)


"But Lisa," you say. "'Porn' will help my headline get read on the Web." That's true, and I hope my headline ploy will see this blog's popularity skyrocket. But choose salaciousness over facts too often, and there goes your credibility.


More good reading about true, boring, clever and unintentionally funny headlines:


An older but still good column about headlines and search-engine optimization


A piece from Search Engine Journal on SEO


A BoingBoing post for lovers of the clever hed


And for a laugh, funny headlines


Also, read this past Editing Words post on more headline no-no's.