First in Print seems to be picking up steam across GateHouse Land. Tonight, the good folks at the Lake Sun in Lake of the Ozarks, Mo., sent me an example of what they did with the promotion.
The newspaper said that based on the promotions they have on any given day, they'll consider their skybox or their front page rail for First in Print. I love that the paper is building some sensible flexibility into this program, recongizing that there may be days when they need their skybox to sell hard for their newspaper, but there may be days when the promotion fits in their skybox based on a softer lineup inside.
Have you launched First in Print? Have questions about the program? Send them to firstname.lastname@example.org